§ Message № vote-like-it-counts · Voting Lens

Vote Like It Counts.

Vote like it counts. It does.

Civic charge · public domain

Vote Like It Counts., Quorum

The charge.

"Vote" states the act. "Vote like it counts" adds the conviction. It is a charge against the most common reason people give for staying home: the sense that one vote changes nothing.

The line answers that quietly. Vote as though it matters, because it does.

Why the simile earns its place.

Most of the Voting lens is one or two words. This message is longer because it is doing something the short ones cannot: it is arguing with a feeling. The extra words are the argument.

How we set it.

Archivo Narrow for the declarative front, "Counts" lifted into the Fraunces italic accent. The italic puts the weight on the word that answers the doubt.