§ Message № protect-the-press · Press Lens

Protect the Press.

...or abridging the freedom of speech, or of the press...

Bill of Rights, Amendment I · 1791

Protect the Press., Quorum

From noun to verb.

"Press" names the freedom. "Protect the Press" asks something of the reader. It turns a constitutional guarantee into an active responsibility, which is the move Quorum makes again and again across the catalogue.

Why it is a hero design.

This is one of the brand's priority messages. Press freedom is the lens where the stakes are easiest to explain and hardest to argue against, and "Protect the Press" states the case in three words.

How we set it.

Archivo Narrow declarative front, "Press" carried into the Fraunces italic. The accent lands on the institution being defended.